100 Beste Schriften
Helvetica
Garamond
Frutiger
Bodoni
Futura
Times
Akzidenz-Grotesk
Officina
Gill Sans
Univers
Optima
Franklin Gothic
Bembo
Interstate
Thesis
Rockwell
Walbaum
Meta
Trinite
DIN
Matrix
OCR A and B
Avant Garde Gothic
Lucida
Sabon
Zapfino
Letter Gothic
Stone
Arnhem
Minion
Myriad
Rotis
Eurostile
Scala
Syntax
Joanna
Fleischmann
Palatino
Baskerville
Fedra
Gotham
Lexicon
Hands
Metro
Didot
Formata
Caslon
Cooper Black
Peignot
Bell Gothic
Antique Olive
Wilhelm Klingspor Gotisch
Info
Dax
Proforma
Today Sans
Prokyon
Trade Gothic
Swift
Copperplate Gothic
Blur
Base
Bell Centennial
News Gothic
Avenir
Bernhard Modern
Amplitude
Trixie
Quadraat
Neutraface
Nobel
Industria, Insignia, Arcadia
Bickham Script
Bank Gothic
Corporate ASE
Fago
Trajan
Kabel
House Gothic 23
Kosmik
Caecilia
Mrs Eaves
Corpid
Miller
Souvenir
Instant Types
Clarendon
Triplex
Benguiat

Benguiat

Ed Benguiat started out as a percussionist with a degree from Brooklyn College of Music. Under the pseudonym “Eddie Benart”, he played with famous musicians such as Stan Kenton and Woody Herman. His father was a display director at Bloomingdale’s, and introduced him to the world of design.

After studying at Columbia University and the Workshop School of Advertising Art in New York, Benguiat became associate art director of Esquire magazine in 1953, and opened his own design studio that same year. In 1962, he joined Photo-Lettering Inc. as director of typographic design, and in 1970 he became vice-president of the International Typeface Corporation founded by Herb Lubalin and Aaron Burns (see Avant Garde Gothic, #23 in this list).

His fondness for calligraphy is clearly visible in all his typographical creations, including the 1977 font family which bears his name. Benguiat became one of the most popular advertising and packaging typefaces of the early 1980s.


Popular in Moscow too: ITC Benguiat (Photo: Paratype)
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Latest Comments:
Alejandra on Agenda
I need this font
Ben BF on DIN
The subtle roundedness of the corners on each letterform are such a nice touch.
The condensed, bold version of DIN is really beautiful too.
It is one of my favourite heading fonts.
AxelJa on Helvetica
Legendary !
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