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Industria, Insignia, Arcadia

Industria, Insignia, Arcadia

Linotype was the first company to release three digitised typefaces by Neville Brody as a single package: Industria, Arcadia and Insignia. All three alphabets had already been used by the British design star several years previously in the magazines The Face and Arena, for whose groundbreaking design he was responsible.


Industria

The Arcadia characters were created in 1986 for a banner in Arena. The geometric, condensed Industria, with its rounded corners and angular counters, was introduced by Brody in around 1985 in The Face’s headlines. Insignia started out as a display face in Arena, Bauhaus-inspired and with several alternative characters.


Neville Brody in 2005 as a speaker at TYPO Berlin (Photo: Marc Eckardt)
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