was the first company to release three digitised typefaces by Neville Brody
as a single package: Industria, Arcadia and Insignia
. All three alphabets had already been used by the British design star several years previously in the magazines The Face
, for whose groundbreaking design he was responsible.
characters were created in 1986 for a banner in Arena
. The geometric, condensed Industria
, with its rounded corners and angular counters, was introduced by Brody in around 1985 in The Face
’s headlines. Insignia
started out as a display face in Arena
, Bauhaus-inspired and with several alternative characters.
Neville Brody in 2005 as a speaker at TYPO Berlin (Photo: Marc Eckardt)