viagra viagra pages edinburgh find generic buy kamagra uk paypal buy viagra in egypt nexium sachet sale prediction argenine with cialis how much does cialis prescription cost what is the expiration date for cialis can you buy cialis in bahamas where can ibuy viagra in uk difference between cialis and viagra propecia generico paypal active viagra cheap does viagra need to be stored in a cool place can i take viagra while on aspirin amoxicillin in 3g contain how many mg most successful days to take clomid for short cycle kaiser levitra quantity per bottle metronidazole with the pill doxycycline dose in chlamydia pneumoniae levitra eiaculazione ritardata cialis daily how to use viagra maintain eriction after ejaculation how do i gey viagra from my doctor ketoconazole cream 2 cost is levitra blue vision serious seoul cialis when did nexium go generic how long it takes viagra 2 kick in viagrainegypt cialis super dosage what happens when a male drinks female viagra viagrafica.cl cialis buy in greek is viagra covered by most insurance companies how to maintain erection after ejaculation really sick after taking cialis what happens when a woman takes sildenafil spyware viagra viagra afghan warlords sildenafil uv absorbance can you take viagra while on antibiotics best prices for viagra how much does viagra cost in medellin viagra patent expiry italy how viagra works on women is viagra available in bangalore for men can i use viagra if i have waldenstroms if you take two pills cialis 5mg cialis avoiding headaches how hard will cialis make my dick result of cialis is cialis cpvered under va or medicare ever take cialis and viagra together medistar sildenafil citrate and women taking it lapela tadalafil 20mg how long levitra prescription last discount viagra pfizer viagra to work faster cialis counters adderall order proventil asthma cialis supplies nz cialis ga is generic propecia ok to use prednisone no prescription smallest dose buspar diflucan one and the pill wharf are the side affects of viagra cialis 20 mg information in urdu cialis generic sale age most men take viagra when do cialis pills become albuterol and croup for 6 year old how many pumps levitra best way to take horse viagra info cialis south africa johannesburg is it legal to ship viagra viagra prescription online lloyds cialis manufacturer in india buy single dose generic zithromax pills prednisone tapering dose pack cheap cialis pills greece viagra pharmathek japan nortadalafil cialis mg mg zoloft selling dose lisinopril for dogs no prescription order clomid without a prescription viagra pfizer advert plavix doses cut dawn vardenafil reference standard buy levitra lowest prices what happened when you took cialis viagra perempuan do u stay erect on viagra after ejaculating what if a healthy nan takes cialis propecia pill side effects if cialis isnt working will levitra make you pre maturely ejaculate xenical orlistat sale.uk cialis thru heakth care providers plavix generic pill dissolve cialis under my tongue is cialis covered by medco best timing for cialis cost of xerese vs zovirax tadalafil in india brand name how long does doxycycline take tick how long does fluconazole cream take to work how to cure viagra effect viagra azonnal where can i buy doxycycline for my dog no prescription quickly do lasix work is cialis daily same ingedient 500mg zithromax no prescription cialistabletterkibi bactrim ds works seroquel fatal dose tadalafilwhat happen if women take it doxycycline drug interactions aspirin cialis once a day singapore maximum effect of cialis escitalopram lethal dose quetiapine generic name where available viagra tablets in chennai family doctor write viagra canada does medicare cover cialis for daily use krogers cost of cialis recall on cialis average dose of albuterol for neb in 4 yr old is safe to mix l arginine with cialis or viagra fastest shipping viagra online how hard will my erection be with viagra sildenafil hydrophobic canadian pharmacy brandlevitra clomid worked first try what percentage of indian men use viagra discount generic levitra premarin generic release date purchase cheap cialis soft tabs viagra how long good past expiration date amoxicillin 3gm buy online without does viagra help you reach ejaculation bactrim ds 800 2x per day for diverticulitis does levitra stop working after you ejaculate does kaiser permanente offer generic viagra cialis dosage administration lamisil oral granules vs pills viagra sales india sildenafil caverta prednisone for dogs maximum dose doxycycline antibiotics online viagra alternatives compared zithromax generic cost in inr paxil dose for ocd how much does viagra cost with private subscription viagra full time for fucking cheap tiendas que vendan viagra en dallas cialis cost walgreens is cialis any good for gout how much zithromax to cure gonorrhea levitra effects positive does viagra lower can i do poppers with cialis where can u buy amoxicillin are commercials about viagra appealing to women does levitra give stronget erections viagra online uk boots how to tell what dosage of viagra you have how mmuch cialis should i take canada viagra best price no headache from viagra gabapentin work ask viagra in chennai medical store why would someone take viagra can you take viagra and smoke costo cialis en panama what is brown viagra best non prescription viagra canada viagra patent expiration date buy viagra from costco kangroo viagra rraction between adderall and cialis acyclovir eye drops where can i get them how to wean off paxil cr 12.5mg why does antidepressants take so long to work will out of date levitra still work best generic cialis price and quality where to get cialis in amsterdam cialis and hyperkalemia levitra online canadian pharmacy shrooms cialis surgery and cialis zovirax ointment what is viagra no prescription next day viagra side effects percentage how close together can i take cialis do you need prescription propecia comparative dosing viagra cialis take viagra after first round viagra soft per papal metronidazole affect the pill average price for cialis per pill how much does propecia cost at kaiser viagra 25 mg enough how to keep weight off on lexapro how many viagra shouid i take first viagra fuck lipitor doesnt work can i take viagra while on antibiotics viagra age take what next day delevery viagra order xenical uk can you take doxycycline hyclate three time a day cialis used for bph presentaciones de cialis de 5mg price viagra 4 tablets binge eating disorder topamax viagra discovery lawsuits of blindness generic viagra dropship europe viagra tablets for women available in lahore lisinopril what to take when you have a colda cough viagra tablets in india price paxil side effects not working high dose amoxicillin dosage sildenafil in ivf viagra when to eat is l arginine safe to take with cialis viagramax vitamin tablet peyronies disease viagra buy cialis im manila online lamisil online pharmacy how much viagra should be taken quees levitra can u take viagra through customs buy viagra at walgreees i can t get viagra without doctor sideffect of viagra 100mg what will be the cost of viagra when goes generic how many flagyl 400gm should i take free sign up viagra viagra price in tijuana how to get tapazole and propranolol at a discount rate anthem insurance cover viagra levitra structure how much is cialis dailey levitra lingual bayer buy viagra in malaysia cialis where to purchase in ireland women viagra horny viagra and inr readings viagra hongkong tratament cu cialis cymbalta myofascial pain viagra canihelp.biz what is the cost of viagra in shoppers drug mart how much is cialis per pill zithromax do you need prescription gebruiksaanwijzing cialis cialis for women edmonton in the store prevent blocked nose viagra bolehkah minum viagra dengan bir how long time viagra work cost of viagra and pfizer pfriends program why cant i buy generic propecia in usa can you take cialis or viagra and have surgery white discharge while using flagyl pills cialis sold in bucharest use viagra best results cialis doses side effects can i take viagra if my blood pressure is high s5 viagra for sale online south africa tadalafil structure valtrex brand vs generic nhs cost for viagra generic strattera in canada lisinopril overdose and dialysis etimologia de viagra viagra cobra sildenafil info is there a generic cialis made in india as seen on tv diet pill cialis tadalafil viagra viagra 1994 viagra lowered my blood pressure ciprofloxacin 500mg medication no prescriptions cheapest chemist to buy viagra from how to buy viagra online india gnc that work like viagra acyclovir generic price cialis multiple sessions viagra and alcohol no orgasm fluconazole equine dose canadian patent on cialis where can i buy viagra leeds should you ask a man if he is using viagra how to buy with preccription cialis viagra end of patent tadalafil pill identification buy viagra online tesco uk how can a man get viagra pills prescribed to him viagra pills nyc micardisviagra will cialis help with nervousness strattera drug history olanzapine works by how to use kamagra azithromycin 1 gram oral packet online is it safe to take diflucan with perednisolone prednisone dosage every other day cialis and erection after ejaculation generic viagra money order his and hers herbal viagra cialis price,hong kong withdrawal effects viagra liver enzymes cialis buy ciprofloxacin online uk beta blocker and viagra use what if i use 40 mg cialis tadalafil headache ibuprofen what if cialis have no effect is cialis good just for me.com montelukast sodium syrup in drug bank viagra trouble ejaculating cialis and stroke searchviagrabuy without a prescribition what strength amoxicillin for chest infections orlistat generic formulations paxil withdrawal months ranbaxy generic viagra will a doctor prescribe viagra easy viagra for women reviews can i drink with generic cialis propecia how long does it last should i take escitalopram 5 mg day or night diflucan how long does it stay in your body use viagra directions buying clomid and ovulation tests maxalt mlt no prescription pfizer coupons for viagra lorazepam and viagra viagra shop london order azithromycin 1 gram online with paypal buy viagra zimbabwe buy kamagra jelly india marketing strategy case study cialis dose of septra for dogs diflucan 3 days apart buying cialis locally seattle zithromax how look the pack who is the cialis actress easy to be man viagra drug more propranolol use ebay cialis buy for zovirax cream and phil costo de proscar viagra plus somrthing else does viagra keep you hard after ejaculation sildenafil genfar opinion over counter drug like clomid indien sildenafil in pakistan cialis on line from legimitate sites escitalopram no prescription buy vardenafil free insurance buy viagra london shop cialis 5gr is there an age limit to buy viagra neurontin dose anxiety tadalafil cipla is viagra sold over the counter in malaysia can you buy viagra in bulgaria celebrex interactions drug teva generic valtrex awp levitra bodybuildingforyou com diet pill reviews hoodia three custom color specialists review viagra start effect in how much time levitra yellow jelly sperm is prednisone safe for lichen planus order amoxicillin online viagra von russland how to buy viagra in korea wellbutrin how long what will one viagra do viagra ejeculations cialis in store in uk is there really liquid cialis cialis and viagra combo cost of my prescription for doxycycline 20 mg were to buy viagra in north londob does viagra say bayer on the back of them nolvadex zymoplex buy with paypal can viagra cause atrial fibrillation sustanon cialis can you take viagra on a plane price of viagra at bangladesh generic cialis australia online support 24 hrs a day hoodia diet pills hoodia diet pills hoodia hoodia how cialis what happens if you stop taking propecia discount levitra 20mg x 8 viagra the pill how did propecia die fda approved viagra online viagra maximum dose daily buyin viagra online in canada do blue cross blue shield cover cialis non prescription viagra buy in san francisco ca take viagra on it make my head hurt clomid to buy without prescription how fast cialis for daily generic finasteride 2013 any stores or supermarket sales viagra in nigeria order lisinopril from canada energy tadalafil what is levitra tablets viagra vegetal chiangmai opinions of cialis can you buy amoxicillin in germany full price cialis does viagra for men make u more horney maximum dose of paxil where to buy propecia in australia compra viagra brasil cost for zovirax combination cialis and viagra no prescription generic levitra free samples cialis modo uso cialis taking vicodin while on viagra how to buy viagra in bosnia buyviagraonline review viagra forums australia cialis aumenta lo sperma diary of a viagra housewife viagra advertisment how much is zithromax 250mg for 5 days cost at walmart when glucophage doesnt work over the counter weight loss pills in dubai harder to climax when using cialis is viagra covered by insurancce levitra 20mg what if i take 30mg cialis peak blood level 200 mg of viagra dose viagrafoods african ant viagra olanzapine safe what does metformin do is propecia online safe much does clomid cost ireland plavix drug information side effects what is lipitor cost desogen without insurance taking 2 cialis pills at the same time cialis mo script the generic drug finasteride cialis in milwaukee how longhalf levitra take to work cialis 0 50 sildenafil and nitrates strong viagra liquid uk bactrim mrsa treatment dose generic tadalafil fda have you bought viagra online can i get viagra from my go is viagra the strongest kamagra everyday use different dosage de cialis amoxicillin green capsule pill cialis brand name india where to buy kamagra oral jelly and purchase by paypal cheapest generic viagra cheapest prices where to find clomid viagra while on citalopram how many milligrams of bactrim should an 18 yr old take levitra in south africa schedule over dose of albuterol to cat discount real cialis does extenze work as well as viagra viagra nitric oxide tadalafil in beijing generic cialis soft pills shooter viagra clomid prescription price cost ciales vs. levitra organik viagra can we carried viagra in the airplane lipitor generic and brand name what if i put viagra in a drink plavix online sales depakote viagra interaction is buying viagra over craigslist safe urantia pharma generic cialis chinese cialis how long before to take federal laws diet pills what age do men need viagra cialis or viagra for the hardest erections levitra increase sperm are all generic levothyroxine the same lexapro cost at walmart should take half of cialis can you get viagra at the veterans hospital
100 Beste Schriften
Helvetica
Garamond
Frutiger
Bodoni
Futura
Times
Akzidenz-Grotesk
Officina
Gill Sans
Univers
Optima
Franklin Gothic
Bembo
Interstate
Thesis
Rockwell
Walbaum
Meta
Trinite
DIN
Matrix
OCR A and B
Avant Garde Gothic

Avant Garde Gothic

It was the mid-1960s, and in New York the idea for a magazine with the title Avant Garde had just been conceived. In the publishers’ own words, it was to be “a thoughtful, joyous magazine on art and politics, [aimed at people] ahead of their time”.

The publishers Ralph Ginzburg and Herb Lubalin worked together on the design scheme for the magazine. “It was a difficult collaboration”, Ginzburg remembers. “His first logo was in Hebrew. He thought that was funny. Then he did it in Coca-Cola script. We went through a dozen designs, all masterfully executed. But none felt right.”


The New York designer and typographer Herbert F. Lubalin (1918–1981; Photo © 1979 The American Institute of Graphic Arts)

One day, Ginzburg and his wife Shoshana went to see the frustrated Herb Lubalin at his studio. They explained the concept of the planned publication again to him. “I asked him to picture a modern European airport”, Shoshana Ginzburg recalls. “‘Imagine a jet taking off the runway into the future.’ I used my hand to describe the plane flying skyward as an upward diagonal. He had me repeat that a couple of times. I explained that the logos he had offered us so far would suit all kinds of magazines, but that Avant Garde needed something nobody had ever seen before: something singular and entirely new.”


The eighth issue of Avant Garde magazine, with a typographical cover (1969)

As Herb Lubalin was driving to work the following morning from his home in Woodmere, New York, he suddenly pulled the car over to the side of the road. He rang Ralph Ginzburg from a telephone box, something he had never done before: “Ralph, I’ve got the answer. You’ll see.” And the rest is design history.

Lubalin’s starting points were capitals in the style of a geometrical sans-serif typeface (known in the USA as a “Gothic”), something between Futura (#5 in this list) and Helvetica (#1 in this list) . Remembering Shoshana Ginzburg’s hand movement, he angularised the two As and the V in such a way that they fitted together like slices of cake. He halved the T, joining it to the N. The third A had one of its legs in the circular G, with the horizontal strokes coinciding. The R, D and E touched one other, so that the final result was two compact blocks of type. These became the unmistakeable Avant Garde logo.

In order to attract advertisers, Ginzburg and Lubalin devised a promotional brochure in which all the headings needed to be set in the Avant Garde type – all in capitals. Lubalin exhausted three assistants in his efforts to get the 26 letters of the alphabet drawn at record speed. At this point, his partner Tom Carnese stepped in, and quickly realised that it would be almost impossible to produce serviceable results with the geometrical font unless they used ligatures. With every word that they drew, new ligatures were created. Eventually, they had enough characters to complete the booklet. Indeed they could now even commission a phototypesetting prototype for Avant Garde from Photo Lettering, Inc.


One of the best known covers in typographical history: Avant Garde magazine, N° 13 (1970), replicated using Avant Garde Book, Book Alt, Medium and Medium Alt from E+F; Photo: Image100

From 1968, word of the new typeface spread through New York like wildfire, despite its limited distribution. Advertisers and art directors were crazy about the lettering and wanted to use it in their own work too. Eventually, Photo Lettering began offering headlines set in Avant Garde, but the typesetting company had not requested permission to use the font, much to the resentment of its designers.

In the hope of taking the wind out of the pirates’ sails, Tom Carnese produced a set of specimen cards. With these, Lubalin Smith Carnese began bidding for work as the only authorised setters of Avant Garde type. They were soon overrun with orders.

A logical consequence of this was the founding of the International Typeface Corporation (ITC) by Herb Lubalin, Aaron Burns and Ed Rondthaler in 1970. The revolutionary idea behind ITC was that of a hardware-independent font library which would license its designs to typesetting equipment manufacturers. Until that point, Monotype, Linotype and Co. had used proprietary type designs, sometimes exchanging licenses or copying from one another. ITC’s aim was to create clarity from then on with regard to copyright protection for the type designer.

ITC’s first endurance test was the Avant Garde typeface itself, which was released amid considerable legal wrangling. Although Herb Lubalin owned the rights to the design, it was Ralph Ginzburg who held the name and trademark rights. He made them available free of charge on the condition that the font name was always marked with the copyright symbol ®. Lubalin and Burns ignored this demand, which angered Ginzberg. But he did not have the financial means to take action against the trademark violation. On the contrary, soon he even had to close down his magazine, while the font that bore its name became famous around the world.

“I think a number of people got really rich off that typeface, including Herb”, Ralph Ginzberg suspects today. “But Carnese, who made all the original drawings for the light, medium and bold weights, didn’t share in any of the profits. I resent them for that. It was no way to treat a partner.”

Perhaps Carnese took comfort in the fact that very few people were able to use the idiosyncratic typeface well. Many only concerned themselves superficially with the ligatures. And if set incorrectly, the lower case r and n would touch, inevitably giving the appearance of an m. Thus, many Avant Garde users ruined their pet font themselves.

After its phenomenal premiere, ITC soon released a serif version of Avant Garde, which was designed by Toni Di Spigna and given the name Lubalin Graph.


The fanatical enthusiasm for the new Avant Garde, combined with the possibilities offered by phototypesetting, caused some art directors to lose their heads. DDB art director Dieter Krone created the Fox campaign for Audi, with headers and body text in Avant Garde. Form followed technology. Even the claim was inspired by the type sample text “The quick brown fox ”.

Few typefaces reflect the spirit of an era quite as precisely as Avant Garde. It comes from an age of unclouded faith in technology, with humanity just preparing to make its first landing on the moon. The font is so strongly of its era as to make it unserviceable for contemporary communication purposes, unless one wishes to make deliberate reference to the 1970s.

It is an extremely popular font nevertheless, particularly among amateurs. Perhaps it takes such extreme forms for the untrained eye to notice that different typefaces exist. And from then on the assumption is: “If we want it to look professionally designed, we’d better use Avant Garde.”

But it is not a beginner’s typeface. As with most constructed sans-serifs, its areas of application are limited. The idea of constructing a typeface, rather than evolving it from handwritten lettering, goes back to the 1920s, to Functionalism and the “mechanised graphics” of Paul Renner. Futura, Erbar and Bernhard Gothic all date from this period. But nobody had dared to depart as far from typographical norms as Herb Lubalin.


The essential Avant Garde ligatures, now available again as alternatives in the digital version (produced by E+F)

The prevalence of Avant Garde in the digital era, which began in the late 1980s, can be attributed to the page description language PostScript. The first PostScript printers included Avant Garde as one of their fonts. And as only a handful of fonts were available at that time, Avant Garde was always required to serve as the “outlandish option”.

Avant Garde quotes:

Ed Benguiat: “The only place Avant Garde looks good is in the words Avant Garde.”
Tony Di Spigna, partner of Lubalin: “The world’s most abused typeface.”
Alex W. White, writer: “A collection of such extreme shapes causes fatigue at text sizes and cannot help but draw attention to itself, which is arguably the greatest sin a typeface can commit.”
Steven Heller: “The paisley of typefaces.”
Stephen Coles, Typographica: “Now that the alternatives have been released, the floodgates have been reopened.”
Art Chantry, designer: “When I was a beginner, it was Avant Garde that taught me how typography doesn’t work.”
Dieter Krone, art director at DDB: “Phototypesetting with Avant Garde made it possible for character spacing and line leading to be given negative values. And because it was possible, people did it.”
Fontblog: “Avant Garde is not a typeface but a synthetic product. True type is born, it is alive. Constructed alphabets are typographical deadwood.”
Permalink





 (not to be published)
(no HTML tags)

For Spam-protection please enter:
How much is 3 + 8?

Lucida
Sabon
Zapfino
Letter Gothic
Stone
Arnhem
Minion
Myriad
Rotis
Eurostile
Scala
Syntax
Joanna
Fleischmann
Palatino
Baskerville
Fedra
Gotham
Lexicon
Hands
Metro
Didot
Formata
Caslon
Cooper Black
Peignot
Bell Gothic
Antique Olive
Wilhelm Klingspor Gotisch
Info
Dax
Proforma
Today Sans
Prokyon
Trade Gothic
Swift
Copperplate Gothic
Blur
Base
Bell Centennial
News Gothic
Avenir
Bernhard Modern
Amplitude
Trixie
Quadraat
Neutraface
Nobel
Industria, Insignia, Arcadia
Bickham Script
Bank Gothic
Corporate ASE
Fago
Trajan
Kabel
House Gothic 23
Kosmik
Caecilia
Mrs Eaves
Corpid
Miller
Souvenir
Instant Types
Clarendon
Triplex
Benguiat
Zapf Renaissance
Filosofia
Chalet
Quay Sans
Cezanne
Reporter
Legacy
Agenda
Bello
Dalliance
Mistral
Latest Comments:
Linda Smith on Neutraface
I am trying to find the font neutraface2, neutraface display, neutraface titling,and medium all in condensed form
Dami on Trinite
adjadfbsjbcyadbfhsbdyucbshbdeyifbfjkbsfiusahvf
Fs
Flash01 Jury
Feed Icon16x16