cialis effects time highest mg viagra african american female in cialis commercials lamisilate monodose mode demploi levitra type 2 diabetes what can i take that works like cialis nascar jacket viagra is levitra better for diabetics relative safety of viagra viagra shopper levitra how much should i take cialis sold in montreal synthroid purchase no prescription viagrapricewalgreens2011 do herbs work for viagra tesco johore viagra ciprodex generic walmart cialis uk no headache to stop viagra is it legal selling generic viagra in uk how good are generic viagra liquid sildenafil dose prednisone 2.5 mg cost kangaroo viagra worldwide generic viagra warnings effect of beta blocker with viagra buy hcg clomid does viagra lose potency if not used valtrex one day treatment best diet pills reviews viagra drugs in south africa ship.viagra viagra plus something else refraction times with cialis levitra generic pills diet pills stacker fake cialis china nicosia drug cialis stockton viagra phentolamine and vardenafil much generic cialis tadalafil pink cheeks viagra paten lamisil costco viagra avilbilty in pakistan why does viagra cause hair loss side effects of cialis and treatments terbinafine dose for ringworm sildenafil zilden men effects generic viagra india bonus levitra online fed express order ciprofloxacin eye drops online taking yohimbine and viagra when will viagra be available in generic form in the us celexa cost walmart long before cytotec works diet pills weight loss viagra and cialis online one dose azithromycin alcohol buspar schedule drug cialis while smoking generic viagra australia coupon can psychiatrists prescribe viagra propecia no prescription forum price viagra prescription can you bring non prescription viagra on plane zithromax white pill tamoxifen citrate online will 2 viagra hurt best viagra nedir viagra increase erections ciprofloxacin online no prescription uk viagra for men price in india in rupees what is the difference between viagra and ciallis azithromycin to buy canada how many mg viagra cialishow to get in quebec is generic cymbalta available in the us how lipitor works disulfiram what does it do viagra from manchester lasix eating disorder metoprololtartraat en viagra trazodone and viagra together purchase dapoxetine hydrochloride frequency to use levitra my boyfriend is taking viagra behind does levitra work the first time you take it zoloft generic dosage cialis i viagra usrbiji why blue cross doesnt pay for cialis is indian viagra generic safe how viagra works masturbation generic viagra in houston buy discount viagra cheap can older men and viagra apotek buy viagra in copenhagen what causes erectile disfunction biggest erection viagra or cialis can you orgasm using levitra what is the shelf life of septra levitra professional safe where to buy nolvadex europe buy viagra over the counter in philippines t 36 viagra can cialis have a reverse effect arginina cialis kamagra pills cape town viagra girl advertisment levitra with overnight delivery traveling to thailand where to buy viagra sildenafil left ventricular dysfunction cialis equivalent toronto what is the key ingredient in viagra viagra and amlodopione medicament cialis a dubai levitra okay pregnant can i get viagra in philippines for cheap how can i get cialis in montreal result after 8 months propecia and rogaine what does generic lexapro cost viagra and bisoprolol reaction tesco viagra slough buy viagra substitutes in tampa sildenafil pfizer viagra buy viagra no rx zovirax online sales what help viagra work better levitra take 3 can u take 2 levitra at the same time is it ok to take levitra und aspirin does sildenafil have any effect in getting pregnant buy olva and clomid viagra price in sams club viagra v cialis v kamagra tadalafil boots valtrex official can you have multiple orgasms on viagra powder cialis research woman in cialis commercial opera viagra cialis comparison strength erection relax exceed vigra andcialis what do thais call viagra fluconazole one time pill how often is ok why do viagra ads show people in bathtubs how can i get on clomid rogaine cialis can you take viagra and alcohol lipitor class c drug viagra without a prescription edmonton generic name zyvox how much cost is the xenical in pesos buy viagra over the counter honolulu chemical viagra dog on cymbalta commercial cialis drug store how much doxycycline for chlamydia non prescription herpes medication acyclovir where i can find cialis in dubai viagra for sale in the phils price of lamisil spray in costco halifax order liquid azithromycin online buy lasix over the counter quarter piece of viagra kamagra st fro sale how big did cialis make u dick tia viagra buying tamoxifen online in india cialis fta4 heart attack and cialis daily use cialis 2.5mg coumadin and viagra interaction dhoom viagra can you use viagra with caverject drugstores in the philippines that have tamoxifen viagra make men bigger cialis approved by medicare how to convince a doctor to prescribe cialis esomeprazole generic name hcg nolvadex purchase strattera overdose side effects viagra marijuana interaction viagra clocks where can i buy viagra in manila forum cialis online with flex account can i use cialis if i am getting testosterone does viagra make your pennis hard so i took a viagra avodart hair loss prescription atomoxetine adhd buy online uk wellbutrin pill dosage zyprexa where to buy the pill metronidazole calox generic viagra viagra tablets in glasgow levitra atrial flutter how much viagra or cialis can you take prednisone 6 day alcohol viagra website real will viagra give muliple erections how long normal man last with viagra viagra via mail order how to ascertain the potency of amoxicillin 36 hr. cialis strength of cialis store viagra edmonton viagra legal in usa does tescos sell viagra how long does cialis make an erection last 1 dose antibiotic for uti azithromycin levitra vardenafil nebenwirkungen get viagra tokyo cialis versus generic cialis amoxicillin mixed with other drugs buy levitra in bangkok doses of flagyl in throat abscess viagra on las vegas strip purchasingcialisfromcanada cialis online uk supplier sterling will cialis make me stay hard after ejaculation viagraequivalentindia viagras chemical name tadalafil hai phong does blueshield cover viagra plavix cost usa indian viagra titanic clpia generic viagra cialis 2.5mg tab for to buy cialis in nz viagra at walgrens hard sell the evolution of a viagra salesman cialis commercial theatre doctor wont prescibe cialis levitra aurochem generic levitra high blood pressure generic famvir online viagra andnsotalol cymbalta dose neuropathy is viagra available over the counter in jamaica pro air albuterol sulfate how much money does it cost how quickly does lisinopril cough last diet lipovarin pill overnite soft viagra delivery azithromycin chlamydia buy online rizatriptan contraceptive pill having babies while on cialis levitra sweating lisinopril overdose pubmed viagra in melbourne shops what is doxycycline good for overdose with seroquel will viagra help performance anxiety is cialis covered by fsa can you buy viagra at the chemist uk montreal ads viagra cost everyday cialis i need viagra telephone nexium long term side effects how long topiramate generic name viagra sandia generic cialis tablet online viagra gel to buy ed problems daily cialis message boards can i resell viagra online lipitor muscle pain is it worse with generic viagra man costume levitra and blood prssure viagra online customs prescription purchase viagra online pay by paypal what if i drink alcohol with 5 mg cialis levitra lt colitis prednisone how long on medicine cymbalta worked for me but viagra from sri lanka rovacio viagra cialis sr viagra mixed with wine can you take tylenol and cialis at the same time diet pills without priscription where can i buy viagra over the counter in glasgow does cialis make horny buy viagra same day buy kamagra with american express length of viagra patent cutting cialis pills in half how long to absorb cialis cymbalta pill identification viagra at bayer in south africa whois viagra .fr cialis liquid pay pal buy generic viagra sildenafil bulk powder anonprescriptionsubstatuteforviagra buy cialis uk no prescription levitra order canada levitra in pakistani stores how long can side effects for kamagra last what times should i take my lisinopril twice a day cialis bath ad metronidazole pill for dog 25mg prednisone and weight gain how long where do you get viagra in ireland viagra natyrale per femra cost of clomid 25 mg per cycle in cape town viagra side effects how lond its last cialis discount couples where can i find viagra in cape town for sale what are benefits of genesis finasteride u.s. 1mg half dose propecia viagra in cape town sa when does propecia go generic in usa why is cialis not covered i took my husbands viagra is there generic lexapro in brazil cialis canada free samples erection wont go down after taking viagra buy viagra pay through paypal cialis in china price costco cost of viagra yahoo online viagra do police post viagra on craiglist efectos segundarios de sildenafil new escitalopram generic nausea montelukast cost at walmart how long is cialis effective after taking a capsule cymbalta commercial white dog viagra singapore and malaysia what does nolvadex drops look like sildenafil pediatric dose taken together cialis and levitra status of plavix going generic what is alternative of fluconazole pill viagra online legitimate free sampleviagra or levitra or cialis wellbutrin xr drug how much does cialis cost united states can i take n.o. xplode with viagra how to get clomid fast without a prescription at what age can you be perscribed viagra taking viagra for the first time does generic viagra work yahoo how much will viagra cost zithromax times a day cialis 5mg europe lipitor generic alternatives dose for levaquin for uti what are the long term side affect of cialis cialis at a low cost does viagra keep an erection how much are amoxicillin in ireland taking vigra and levitra together generic viagra and relese date wholesale kamagra uk is it ok to smoke weed after taking viagra cialis to young cialis how long erection lasts finasteride online cheap viagra cialis india las ventajas tadalafil will paroxetine show on a drug test chinese style viagra cialishow purchase lipitor online can i split up my levitra pills buying viagra in deutschland where can i order propecia my cialis is too expensive cost of one pill fluconazole how to get best results with tadalafil plant viagra china generic cialis da india paracetamol en cialis prednisone overdose damages court of law trimbia diet pills how long do paxil withdrawal symptoms last mayo clinic why is levitra so cheap at walmart singulair drug class allergic rhinitis generic viagra containing sildenafil citrate levitra smoking pfizer viagra ebt sildenafil nitroglycerin tadalafil erythromycin what area of the brain does neurontin effects where can i buy amoxicillin on high street uk zoloft nyquil drug interactions mastercard cheap viagra can i buy viagra in romania without recipe yoga instead of viagra how much is two pills of lexapro is the use of viagra in fucking viagra and conceive viagra jaw pain is buying kamagra safe buy viagra online mastercard timing for cialis va kostar viagra viagra market segment nashville viagra sythesis of viagra clomid if you miss a dose can you take it 6 hours late watermelon viagra supstitute si viagra no funciona how many orlistat tablets are in one box printable coupon for cialis 5mg viagra ljekarna cialis sample canada is there q generic for cialis shawala levitra how can you tell when cialis work legal cialis no prescription order lexapro over the counter viagra alibaba lahore how much does a rx for terbinafine cost woman who takes viagra review is cialis safe after gastric bypass surgery how to puy viagra in edmonton canada viagra jet chewable tablets inactive ingredients viagra prozac to treat premature ejaculation cialis health canada priligy buy is finasteride a generic drug cialis with cymbalta google cialis azor levitra lamisil oral medication cost generic levaquin good equavalent to azithromycin pills ln ksa how to buy cialis in australia newest cialis commercial where to get clomid without a prescripsion in pta can my flu shot affect cialis bkack diamond viagra recommended viagra cialis available in bangalore viagra pfizer u.s. pharmaceuticals cialis and mg what do consumers say about propecia doctor wo can prescribe viagra online viagra prices at walmart viagra suppositories vaginais wiki viagra wikipedia tramadol quantity res tri cations cialis in goa fake viagra from germany kamagra for women how does it work cialis cheap but good using cialis coupon more than once buy cialis edmonton how can i buy over the counter amoxicillin from mexico donate blood on cialis produits contenant du tadalafil amoxicillin liquid prescription cialis 5mg price cvs cialis how long does it take to go into effect cutting levitra pills in half cialis operation levitra makes you stay hard after coming cialis maximum disage cialis ksa metformin extended release cost will it hurt to take two 5 milligram of cialis buy viagra northampton uk tadalafil breaking tablets in half lisinopril generic dosage viagra online canada safe viagra duech cialis 5 mg farmacia viagra at singapore if viagra for a man what about a woman max viagra pills cialis ulotka can levitra be used with vacuum pump viagra affect blood pressure buy viagrain greece kamagra for sale south africa cialis its side effects cymbalta cost walmart viagra hot fucking viagra rendeles viagra food time viagra how long can it be store months or weeks harvard viagra viagra us ebay what happens when you mix vicadin and viagra how to make amoxicillin suspension extemporaneous viagra availibility in india clomid on day 5 difference between viagra and counter levitra orodispensible available india can you take viagra with antibiotics taking quarters of viagra throughout the night legal to take cialis across american border levitra coupon card single azithromycin for sale with no prescription buy ciprofloxacin tablets viagra japan delivery having trouble cuming with cialis daily vente de cialis 5mg how often can my gp prescribe levitra maintain erection after orgasm viagra people on generic lexapro
100 Beste Schriften
Helvetica
Garamond
Frutiger
Bodoni
Futura
Times
Akzidenz-Grotesk
Officina
Gill Sans
Univers
Optima
Franklin Gothic
Bembo
Interstate
Thesis
Rockwell
Walbaum
Meta
Trinite
DIN
Matrix
OCR A and B
Avant Garde Gothic

Avant Garde Gothic

It was the mid-1960s, and in New York the idea for a magazine with the title Avant Garde had just been conceived. In the publishers’ own words, it was to be “a thoughtful, joyous magazine on art and politics, [aimed at people] ahead of their time”.

The publishers Ralph Ginzburg and Herb Lubalin worked together on the design scheme for the magazine. “It was a difficult collaboration”, Ginzburg remembers. “His first logo was in Hebrew. He thought that was funny. Then he did it in Coca-Cola script. We went through a dozen designs, all masterfully executed. But none felt right.”


The New York designer and typographer Herbert F. Lubalin (1918–1981; Photo © 1979 The American Institute of Graphic Arts)

One day, Ginzburg and his wife Shoshana went to see the frustrated Herb Lubalin at his studio. They explained the concept of the planned publication again to him. “I asked him to picture a modern European airport”, Shoshana Ginzburg recalls. “‘Imagine a jet taking off the runway into the future.’ I used my hand to describe the plane flying skyward as an upward diagonal. He had me repeat that a couple of times. I explained that the logos he had offered us so far would suit all kinds of magazines, but that Avant Garde needed something nobody had ever seen before: something singular and entirely new.”


The eighth issue of Avant Garde magazine, with a typographical cover (1969)

As Herb Lubalin was driving to work the following morning from his home in Woodmere, New York, he suddenly pulled the car over to the side of the road. He rang Ralph Ginzburg from a telephone box, something he had never done before: “Ralph, I’ve got the answer. You’ll see.” And the rest is design history.

Lubalin’s starting points were capitals in the style of a geometrical sans-serif typeface (known in the USA as a “Gothic”), something between Futura (#5 in this list) and Helvetica (#1 in this list) . Remembering Shoshana Ginzburg’s hand movement, he angularised the two As and the V in such a way that they fitted together like slices of cake. He halved the T, joining it to the N. The third A had one of its legs in the circular G, with the horizontal strokes coinciding. The R, D and E touched one other, so that the final result was two compact blocks of type. These became the unmistakeable Avant Garde logo.

In order to attract advertisers, Ginzburg and Lubalin devised a promotional brochure in which all the headings needed to be set in the Avant Garde type – all in capitals. Lubalin exhausted three assistants in his efforts to get the 26 letters of the alphabet drawn at record speed. At this point, his partner Tom Carnese stepped in, and quickly realised that it would be almost impossible to produce serviceable results with the geometrical font unless they used ligatures. With every word that they drew, new ligatures were created. Eventually, they had enough characters to complete the booklet. Indeed they could now even commission a phototypesetting prototype for Avant Garde from Photo Lettering, Inc.


One of the best known covers in typographical history: Avant Garde magazine, N° 13 (1970), replicated using Avant Garde Book, Book Alt, Medium and Medium Alt from E+F; Photo: Image100

From 1968, word of the new typeface spread through New York like wildfire, despite its limited distribution. Advertisers and art directors were crazy about the lettering and wanted to use it in their own work too. Eventually, Photo Lettering began offering headlines set in Avant Garde, but the typesetting company had not requested permission to use the font, much to the resentment of its designers.

In the hope of taking the wind out of the pirates’ sails, Tom Carnese produced a set of specimen cards. With these, Lubalin Smith Carnese began bidding for work as the only authorised setters of Avant Garde type. They were soon overrun with orders.

A logical consequence of this was the founding of the International Typeface Corporation (ITC) by Herb Lubalin, Aaron Burns and Ed Rondthaler in 1970. The revolutionary idea behind ITC was that of a hardware-independent font library which would license its designs to typesetting equipment manufacturers. Until that point, Monotype, Linotype and Co. had used proprietary type designs, sometimes exchanging licenses or copying from one another. ITC’s aim was to create clarity from then on with regard to copyright protection for the type designer.

ITC’s first endurance test was the Avant Garde typeface itself, which was released amid considerable legal wrangling. Although Herb Lubalin owned the rights to the design, it was Ralph Ginzburg who held the name and trademark rights. He made them available free of charge on the condition that the font name was always marked with the copyright symbol ®. Lubalin and Burns ignored this demand, which angered Ginzberg. But he did not have the financial means to take action against the trademark violation. On the contrary, soon he even had to close down his magazine, while the font that bore its name became famous around the world.

“I think a number of people got really rich off that typeface, including Herb”, Ralph Ginzberg suspects today. “But Carnese, who made all the original drawings for the light, medium and bold weights, didn’t share in any of the profits. I resent them for that. It was no way to treat a partner.”

Perhaps Carnese took comfort in the fact that very few people were able to use the idiosyncratic typeface well. Many only concerned themselves superficially with the ligatures. And if set incorrectly, the lower case r and n would touch, inevitably giving the appearance of an m. Thus, many Avant Garde users ruined their pet font themselves.

After its phenomenal premiere, ITC soon released a serif version of Avant Garde, which was designed by Toni Di Spigna and given the name Lubalin Graph.


The fanatical enthusiasm for the new Avant Garde, combined with the possibilities offered by phototypesetting, caused some art directors to lose their heads. DDB art director Dieter Krone created the Fox campaign for Audi, with headers and body text in Avant Garde. Form followed technology. Even the claim was inspired by the type sample text “The quick brown fox ”.

Few typefaces reflect the spirit of an era quite as precisely as Avant Garde. It comes from an age of unclouded faith in technology, with humanity just preparing to make its first landing on the moon. The font is so strongly of its era as to make it unserviceable for contemporary communication purposes, unless one wishes to make deliberate reference to the 1970s.

It is an extremely popular font nevertheless, particularly among amateurs. Perhaps it takes such extreme forms for the untrained eye to notice that different typefaces exist. And from then on the assumption is: “If we want it to look professionally designed, we’d better use Avant Garde.”

But it is not a beginner’s typeface. As with most constructed sans-serifs, its areas of application are limited. The idea of constructing a typeface, rather than evolving it from handwritten lettering, goes back to the 1920s, to Functionalism and the “mechanised graphics” of Paul Renner. Futura, Erbar and Bernhard Gothic all date from this period. But nobody had dared to depart as far from typographical norms as Herb Lubalin.


The essential Avant Garde ligatures, now available again as alternatives in the digital version (produced by E+F)

The prevalence of Avant Garde in the digital era, which began in the late 1980s, can be attributed to the page description language PostScript. The first PostScript printers included Avant Garde as one of their fonts. And as only a handful of fonts were available at that time, Avant Garde was always required to serve as the “outlandish option”.

Avant Garde quotes:

Ed Benguiat: “The only place Avant Garde looks good is in the words Avant Garde.”
Tony Di Spigna, partner of Lubalin: “The world’s most abused typeface.”
Alex W. White, writer: “A collection of such extreme shapes causes fatigue at text sizes and cannot help but draw attention to itself, which is arguably the greatest sin a typeface can commit.”
Steven Heller: “The paisley of typefaces.”
Stephen Coles, Typographica: “Now that the alternatives have been released, the floodgates have been reopened.”
Art Chantry, designer: “When I was a beginner, it was Avant Garde that taught me how typography doesn’t work.”
Dieter Krone, art director at DDB: “Phototypesetting with Avant Garde made it possible for character spacing and line leading to be given negative values. And because it was possible, people did it.”
Fontblog: “Avant Garde is not a typeface but a synthetic product. True type is born, it is alive. Constructed alphabets are typographical deadwood.”
Permalink





 (not to be published)
(no HTML tags)

For Spam-protection please enter:
How much is 3 + 8?

Lucida
Sabon
Zapfino
Letter Gothic
Stone
Arnhem
Minion
Myriad
Rotis
Eurostile
Scala
Syntax
Joanna
Fleischmann
Palatino
Baskerville
Fedra
Gotham
Lexicon
Hands
Metro
Didot
Formata
Caslon
Cooper Black
Peignot
Bell Gothic
Antique Olive
Wilhelm Klingspor Gotisch
Info
Dax
Proforma
Today Sans
Prokyon
Trade Gothic
Swift
Copperplate Gothic
Blur
Base
Bell Centennial
News Gothic
Avenir
Bernhard Modern
Amplitude
Trixie
Quadraat
Neutraface
Nobel
Industria, Insignia, Arcadia
Bickham Script
Bank Gothic
Corporate ASE
Fago
Trajan
Kabel
House Gothic 23
Kosmik
Caecilia
Mrs Eaves
Corpid
Miller
Souvenir
Instant Types
Clarendon
Triplex
Benguiat
Zapf Renaissance
Filosofia
Chalet
Quay Sans
Cezanne
Reporter
Legacy
Agenda
Bello
Dalliance
Mistral
Latest Comments:
Sabine on Neutraface
Hello Linda,
you get all Neutraface fonts at the foundry that released them: House Industries.
Linda Smith on Neutraface
I am trying to find the font neutraface2, neutraface display, neutraface titling,and medium all in condensed form
Fs
Flash01 Jury
Feed Icon16x16